Wednesday, October 8, 2008

Cause of the Week: Pink Power!

First Lady Laura Bush really started Breast Cancer Awareness Month off right by flipping the light switch and illuminating the White House pink. Laura Bush was quoted last night:

"We're showing our support of breast cancer awareness and research in a historic way. In recognition of the mothers, daughters, sisters and wives who struggle with this disease, we're lighting the White House in pink, which is the color of the cause. May our lights tonight shine as beacons around the world, a signal of the United States' commitment to saving lives for breast cancer."

As the most common cancer in women in the United States, having affected over 2 million women, it is vital that everyone unites together, not only in October, but all year-round to fight this disease. Fortunately, everyone is fighting. Just by googling breast cancer, you will see the hundreds of local, regional and national organizations working together to not only finding a cure for breast cancer but also promoting prevention through education and screening and providing support to breast cancer patients and survivors.

Now I'm sure you've heard of the big guys, Susan G. Komen (racing peeps) and Breast Cancer Research Foundation (scientist peeps). These two organization provide opportunities to support the cause, but why not make your efforts hit closer to home by supporting your local organizations working to help your neighbors. This month, there is an abundance of opportunities to support breast cancer, starting with shopping!

Delaware Breast Cancer Coalition has teamed up with Tanger Outlets to offer The Power of Pink coupon. Each coupon is $1 a pop and entitled you to 25% off one item from an participating store. And good news, Coach and Cole Haan are in the deal.. talk about a huge discount and a huge help to DBCC.

On October 10th, "Good Morning America" co-anchor and breast cancer survivor Robin Roberts will speak at 7 p.m. at the DuPont Theatre in Wilmington. She's going to discuss her fight against breast cancer and the importance of screening. Call the theater at 656-4401 for tickets ($15-$50). I'm more than willing to put my Today Show preference aside for this talk.

On October 12th, The American Cancer Society is hosting the Making Strides Against Breast Cancer 5K Race/Walk to be held at the Wilmington Riverfront. The event begins at 7 a.m. For more information, call (410) 933-5134.

My mother, a breast cancer survivor, is constantly reminding me that screening is the key to early detection. Which means self-checks and mammograms are a must. On October 8, 15, and 22, Bayhealth Medical Center will offer $15 mammograms to uninsured and underinsured patients from 1 to 3 p.m. at the Women's Center at Dover, Women's Wellness Center at Milford and the Middletown Medical Center. For more information or to schedule an appointment, call Bayhealth's breast care coordinator at 744-6773. Check with your local hospital for opportunities to get screened today.

Last but not least, if shopping is your thing, pick up any women's magazine at your grocery store. Almost every issue this month, Shape, Glamour, Cosmo, People... list stores and web-sites offering limited edition products that are donating proceeds from the sales to Breast Cancer organizations. I particularly loved Bath and Body Works Cancer Vixen products. Maker of the products C.O. Bigelow has teamed with renowned cartoonist Marisa Acocella Marchello, and her book Cancer Vixen, to offer several body products and are planning to donate all of the proceeds to Breast Cancer Research Foundation. Who doesn't like berry scented soap?

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